Joist AI Launches “Learning Loft” to Empower Clients Through AI Education

Inaugural Monthly Enablement Series to Feature AI Expert Christopher Penn on July 10, 2025

[San Diego, CA] — June 25, 2025 — Joist AI today announced the official launch of its new Learning Loft, an exclusive educational program designed to help Joist AI clients advance their knowledge, sharpen AI skills, and drive greater success in their marketing and business operations.

The Learning Loft’s mission is simple: to educate and empower professionals with the practical knowledge they need to confidently use AI tools — both within Joist AI and in the broader world of artificial intelligence. Through a monthly enablement webinar series, along with curated learning content and expert insights, Joist AI aims to build an ongoing community of learning for its clients.

“AI is changing the way our clients work — but without the right knowledge, it can feel overwhelming or underutilized,” said Rohan Jawali, Founder of Joist AI. “Our mission is to not only provide powerful AI tools, but also to teach people how to use them effectively. The Learning Loft is about giving our clients real-world skills, confidence, and inspiration to apply AI in ways that truly move the needle for their business.”

Because artificial intelligence technology changes so rapidly, many in the AEC industry have expressed the need for continued AI education, and Joist AI customers are looking forward to the opportunity. 

“Joist AI’s Learning Loft exemplifies the kind of forward-thinking partnership we value — one that not only equips our teams with cutting-edge AI tools, but also invests in the knowledge and confidence to use them effectively,” shares Jim Calvo, Senior Director, National Pursuits at Swinerton. At Swinerton, we believe that continuous learning drives innovation, and Joist AI is helping us stay ahead of the curve.”

Kelli Kramer, Marketing Director at Olsson, also weighed in on Joist AI’s dedication to AI education. “Our partnership with Joist AI has been instrumental in shaping how our team approaches AI,” said Kelli. Over the past year, the Joist AI team has supported us not just in using the platform, but in building a deeper understanding of how to work with AI through thoughtful prompting and experimentation. Their dedication to client growth and industry-wide education is evident in everything they do, and the Learning Loft feels like a natural next step. We’re genuinely excited to be part of this journey.”

The Learning Loft’s first Monthly Enablement Series webinar will take place on July 10, 2025 at 11 AM CST, featuring internationally recognized AI and marketing expert Christopher Penn, Co-Founder and Chief Data Scientist of Trust Insights.

“We've long been a partner with the AEC industry, and it's great to work with companies like Joist AI  to support the professional development of folks in AEC,” said Christopher Penn, Chief Data Scientist of Trust Insights. “Generative AI is a transformational technology, a once-in-a-lifetime change to the landscape of how business is done, and we're pleased to partner with them on this initiative to help AEC professionals skill up.”

In the session, titled “Prompt Engineering Jump Start: How to Get More from Generative AI,” Penn will guide attendees through the core concepts of large language models, practical prompt engineering techniques, and advanced AI frameworks for improving marketing outcomes. Clients will walk away with actionable strategies to get more from tools like ChatGPT, Microsoft Copilot, Google Gemini, and Joist AI itself.

"With AI adoption accelerating across the AEC industry, the Learning Loft reflects Joist AI’s commitment to helping clients stay ahead and lead with knowledge. “We believe education is the foundation of empowerment,” added Jawali. “By investing in our clients’ learning, we’re investing in their long-term success.”

The Learning Loft is available exclusively to Joist AI clients and will feature guest AI experts, educators and innovators. Registration is now open for the July 10 enablement series webinar.

For more information, visit https://www.joist.ai/

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About Joist AI
Joist AI is the leading pursuit enablement platform for the architecture, engineering, and construction industry. Built for AEC professionals, by AEC professionals, Joist AI streamlines RFx responses, automates proposal closeout, and optimizes pursuit and marketing operations. By automating repetitive and mundane marketing tasks, Joist AI empowers firms to work smarter, respond faster, and win more—freeing proposal teams to focus on strategic activities and the work they love.

About Christopher Penn
Christopher S. Penn is an internationally renowned keynote speaker who energizes audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key trends in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. 

As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2025, eight-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. His work is also reflected in over two dozen marketing books, including the bestselling “AI for Marketers,” now in its third edition, and “Leading Innovation.”

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