About Us

AEC firms run on institutional knowledge. We built the pursuit intelligence platform that makes it work for you.

Find the right insights and assets for each pursuit without leaving your workflow. Turn your institutional knowledge into proposal wins, where Joist AI handles the hunting, and you focus on strategy and winning.

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Trusted by Leading AEC Firms
McKim & Creed - Joist AI ClientMcCarthy Logo - Joist AI client
Our Purpose

Driven by a clear mission and vision.

Mission

Give AEC marketers the capacity to do their best work.

Joist AI exists to give AEC marketers the capacity to do their best work: strategic, creative work that wins the right pursuits and earns marketing its seat at the table.

Vision

A world where every firm's expertise shapes the next pursuit.

AEC firms are sitting on decades of expertise, relationships, and hard-won institutional knowledge that never makes it into the next pursuit. Joist AI is changing that. We're building a world where that foundation works as hard as the people who built it, where intelligent pursuit strategy is within reach of every firm, and where the marketing team is recognized for what it actually does: drive the work that shapes the built world.

Rohan Jawali, Founder & CEO of Joist AIRohan on a job site at Hensel PhelpsRohan with his family

A letter from our founder

Why we built Joist AI.

I spent years watching brilliant AEC marketing teams grind through 80-hour proposal weeks copy-pasting project profiles, chasing down resumes, and losing sleep before deadlines. Not because they lacked talent, but because no one had ever built the right tools for them. 

We kept hearing

Pursuits doubled. Headcount didn't. Knowledge walks out the door. Generic AI tools don't understand AEC workflows.

Every firm we talked to had the same problem and the same workaround. We knew the workaround wasn't good enough, and that led to building Joist AI. And I could not be prouder of the team we have built, people who genuinely care about the problem, customers, and each other.

Every customer conversation reminds me why this matters, and I’m grateful to each and everyone who makes this journey possible and meaningful.

Rohan Jawali
Founder & CEO, Joist AI

EXECUTIVE LEADERSHIP

Built by people with deep AEC expertise.

Rohan Jawali

Co-Founder & CEO

AEC marketing teams carry more than anyone sees: deadlines, institutional knowledge, the pressure to do more with less. I knew the workarounds weren't good enough. Building Joist AI with a team that genuinely cares about this problem is the most meaningful work I've done.

Anton Veselov

Nikhil Almeida

Co-Founder & Cto

The construction industry is evolving into a tech-forward, deeply collaborative industry that's redefining how people succeed as a team. As we build an AI-native company, it’s been a pleasure to share with and learn from innovation leaders across AEC. We’re truly building the future together.

Anton Veselov

Anton Marinovich

CHIEF REVENUE OFFICER

I grew up on construction sites watching my dad build his business. Now at Joist AI, I get to build the tools that help people just like him lead and grow theirs.

Anton Veselov

Amanda Seele

Head of MARKETING & GROWTH

After 15 years of building brands across industries, I found a true home in AEC, an industry driven by builders, innovators, and big ideas. At Joist AI, I get to help shape the conversations and technology defining its future while empowering the marketers and pursuit teams driving these companies forward.

Anton Veselov

Kyle Faria

Director, Sales

Growing up, my dad was an electrical contractor. Construction was just part of our lives, so when I started working in AEC tech years ago, it felt like a homecoming. Now at Joist AI, I get to help our customers reshape the industry for the next generation.

Anton Veselov

Troy Meyer

Director of Marketing & Insights

Twenty years in AEC marketing means I've lived the late nights, impossible deadlines, and pursuit pressure our customers feel every day. At Joist AI, I get to help define how AI can change all of that, so my peers in AEC can grow and thrive in their roles.

Anton Veselov

Hayley Dickson

director of customer success

I started my career in civil engineering. Then I saw the world changing around me and decided that I wanted to be part of designing the future of AEC. Now I get to do just that with the Joist AI team and our brilliant customers.

Anton Veselov

Hiroko Shirakata

director, enterprise success

For 20+ years, I've had a front-row seat to the impact of technology on the AEC industry. The pace of AI adoption is unlike anything I’ve seen. What’s most exciting? The energy our customers bring as we learn and evolve together.

OUR VALUES

We build for people who build the world.

We're in this industry because we love it.

The built world is something we all share, and the people who shape it deserve tools built by people who understand what that work actually takes

We’re curious. We innovate. We poke around the corner.

 We ask questions like: What happens next if we try this? Why does that matter? That curiosity pushes us to experiment with the edge of technology, then bring the value of what we discover to our customers. 

When our customers win, we win.

We measure our success the same way they do: if they’re growing their careers, extending their firms’ reach into new markets, and edging forward what’s possible, then we are, too. 

We're in it for the long haul.

The projects and relationships that matter in AEC are built over decades, not quarters. We approach our customer relationships the same way: we stay in the room long after the sale.

We’re  humble, and sweat the details to get it right.

We bring real rigor to a hard problem, and we think the best work happens when the people doing it are genuinely excited to be there.

You have all the knowledge to win the next pursuit.
See how Joist AI helps you ensure your best work shows up in every proposal
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